Ready or not, the 2023 holiday season is well underway. U.S. consumers kicked off a marathon gift-gifting season with Amazon Prime Big Deal Days in October and they’ll continue to shop leading up to Christmas Day, indicating the importance of advertising throughout this extended window.

As we look to understand shifting consumer sentiment and behavior amidst increased economic pressures, this report in partnership with GlobalWebIndex, is crafted to serve as your compass for guiding holiday marketing and media planning decisions.